Introducing new Amazon Posts
It’s difficult to establish brand loyalty on a site like Amazon, which places a premium on low prices and fast delivery above everything else. It’s possible that shoppers who are focused on a single item are unaware that your company has a diverse product lineup, and they will lose out on the chance to peruse your catalogue and make a follow-up or related purchase.
As a result, Amazon is now piloting Amazon Posts, a new product browsing and discovery experience for customers.
Amazon Posts is a new method to explore and discover items on the Amazon marketplace. It is available in English and Spanish. In many ways, it functions in the same way as a social media feed. Each business will be able to publish a stream of postings (for the time being, simply images) that will be curated and managed by the brand itself on the platform.
What are the benefits of signing up for Amazon Posts?
Within the Amazon Marketplace, Amazon Posts enables marketers to replicate their efforts on social media channels such as Instagram and other similar platforms. It may also assist your brand in distinguishing itself from rivals and attracting the attention of consumers.
This is superior to conventional social media in that you will be able to post branded, product-focused content on a platform that has been particularly designed for commerce.
What’s the best part? Amazon Posts is now available for free to anybody who wants to participate. We don’t know whether or not this may change in the future, so it’s better to get started as soon as possible while you still have the opportunity!
What are the advantages of using Amazon Posts for businesses that are just getting started?
According to our Tinuiti specialists, some of the advantages of Amazon Posts include the following:
.Enhance the recognition of your company’s brand.
.Rival Conquesting is a term used to describe the act of capturing a competitor (showing up on competitor product detail pages)
.Defend the Product Detail Pages on your website.
.Is capable of generating incremental sales for free (drives traffic to product detail pages at no cost)
Amazon posts are distinct from Instagram posts in that all Amazon Posts direct visitors to a product detail page on Amazon. For brand development objectives, I feel it is critical to include some aspect of product-related information in all postings, rather than non-product-related lifestyle pictures as is typically seen on Instagram for brand building purposes.
I’m wondering what happens when I write posts on Amazon.
At least for the time being, a branded post will be published to one or more of the following areas:
.Brand-Owned Specifications Page
.Page with further information on the brand
.Feed for Related Posts
.Category feeds are available.
Your brand will not be able to pick which feeds your articles will be published on since this is a requirement of the platform. Amazon will make that decision for you, albeit the category tags you select will have an impact on where your package ends up in the end.
All of these posts are available for purchase right now. Users will be able to navigate directly to the item’s information page to learn more about it and add it to their online shopping basket as a result of this.
Using Amazon Posts, you will obtain analytics that will allow you to measure the amount of interest people have in the goods in your feed. These metrics will include clicks, page visits, and social media shares. With the use of these analytics, you can determine which products are the most popular and whether or not this popularity is converting into real sales. Following the publication of the photograph, it will be automatically detected on the Amazon post, and subsequently some people will buy it. It will steadily rise in value in accordance with the ratings provided by the users.