Choose Digital Marketing Plan Sample

Test Tube Twitter – Should You Experiment?

Choose Digital Marketing Plan Sample

For the past three semesters I persuaded, coaxed and begged some 50 digital marketing students to start using Twitter – just do it! About 10% made an earnest attempt and remarked that they were really getting the swing of it. Then the course ended, and poof! they disappeared into Ethernet air.

Twitter is the micro-blogging, social media-hyped, information superhighway broadcast tool that is now used by a measly 1.45% of the Canadian Internet population (some 350,000 people). In contrast, 19% of Americans tweet representing about 55% (19 million) of the 45 million worldwide users.

Believe it or not, 72% of users joined in the first five months of 2009. And the majority of broadcast posts (90% of all tweets) were from a small 10% minority of prolific users, while just 1% use Twitter more than once a week. …

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